Broadway is sometimes called "The Great White Way," but that old nickname seemed wildly out-of-date in the 2015/16 season. Thanks to diverse (and popular) shows like Hamilton, The Color Purple, and Shuffle Along, Broadway was reflecting the racial makeup of America as it never had before.
The Public Theater's production of Eclipsed was at the center of this movement. A harrowing yet hopeful look at five wives in war-torn Liberia, the play was written, directed, and performed entirely by women of African descent. Inspired by this group of theater makers and their revolutionary place on the cultural landscape, I wrote a line that succinctly summed up the importance of what they were creating: A NEW PLAY FOR A NEW BROADWAY.
Accompanied by the haunting image of Academy Award winner Lupita Nyong'o, an otherworldly star making her Broadway debut, the line led the way for our whole post-opening campaign in The New York Times, on television and radio, and in awards season materials.
To hit home some of the important themes of the play and its place on the Broadway landscape, we created a roundtable video for use online. Picking the best bits was extremely tough – these extraordinary women had endless wisdom to offer.