FULLY COMMITTED

Alerting all food jokes: hilarious one-man show about the restaurant business in need of a tagline! Jesse Tyler Ferguson was a Broadway favorite become he landed on "Modern Family," but TV fame turned him into a bona fide star. To mark his return to the Rialto, I wrote a tagline that shamelessly traded in the vernacular of foodie culture: "A BROADWAY COMEDY, VERY WELL DONE." My creative director substituted "RARE" in for "BROADWAY," and volià -- Broadway branding was served.